About Us
We don’t ride for show.
We’re the kind of folks who believe in doing the work, keeping our word, and standing behind our neighbors when it counts.
Our Mission
We use rodeo and cowboy tradition to turn community support into practical help for local veterans and first responders—honoring their service with the care they deserve.
our pillars
These pillars guide everything we do — how we show up, who we serve, and how we turn tradition into action for our local veterans and first responders.
Honor the Brave
We tip our hats to service — not with empty words, but with respect that shows up when it matters. If you’ve served this community, you’ve earned more than a thank-you.
Community & Connection
A strong fence doesn’t stand on one post. We bring people together because that’s how things get done — shoulder to shoulder, looking out for one another.
Purposeful Impact
Around here, we believe in doing the work. Funds raised go back into the community to support veterans and first responders in real, practical ways.
Image by Lens & Light by Erin Nicole
How We Work
What we do is built by many hands, shared purpose, and a community willing to stand shoulder to shoulder.
01
It starts with local partners, volunteers, and neighbors who believe in the cause. Folks give their time, their skills, and their support to make something meaningful happen.
02
Each year in Evansville, IN, we host the River City Rodeo — a weekend rooted in cowboy tradition, built by the community, and carried out with purpose beyond the arena.
03
Funds raised
Through ticket sales, partnerships, and donations, the rodeo raises the funds needed to make a real difference — every dollar tied back to the reason we ride.
04
Support delivered
Those funds are then directed to trusted Indiana nonprofits and organizations that focus on supporting veterans and first responders — helping provide care, resources, and paths toward healing and stability.
Get involved