Hoosier cowboy association

Neighbors

backing heroes

Neighbors

backing heroes

Neighbors

backing heroes

We turn a hometown rodeo into practical care for local veterans and first responders—honor in action, right here at home.

Horse riders carrying flags around HCA rodeo arena
Horse riders carrying flags around HCA rodeo arena
Horse riders carrying flags around HCA rodeo arena

our mission

We don’t ride for show.

At Hoosier Cowboy Association, rodeo isn’t just something we put on — it’s how we bring folks together to back local veterans and first responders.

About us
About us
HCA team members with mutton bustin' participants
HCA team members with mutton bustin' participants

become a volunteer

Pitch in, be part of the work, and help us do right by those who serve.

two cowboys near American flags at rodeo
two cowboys near American flags at rodeo

make a donation

Your support helps turn tradition into real backing for our veterans and first responders.

Donate
Donate

our impact

our impact

our impact

Hoof Beats Therapeutic accepting check from HCA
Support that Stays Local

Funds raised are directed to nonprofits and charities in the Evansville, IN region, dedicated to supporting veterans and first responders with care, resources, and long-term support.

Learn More

Crowd at River City Rodeo in Evansville
Strengthening Community

The rodeo creates space for connection — where families, friends, and neighbors come together for something bigger than themselves.

Get Involved

Rock a Burger food truck at River City Rodeo
Supporting Small business

From vendors to partners, we work with small businesses to keep dollars moving through the community and support the people who help make it all happen.

Partner With Us

Hoof Beats Therapeutic accepting check from HCA
Support that Stays Local

Funds raised are directed to nonprofits and charities in the Evansville, IN region, dedicated to supporting veterans and first responders with care, resources, and long-term support.

Learn More

Crowd at River City Rodeo in Evansville
Strengthening Community

The rodeo creates space for connection — where families, friends, and neighbors come together for something bigger than themselves.

Get Involved

Rock a Burger food truck at River City Rodeo
Supporting Small business

From vendors to partners, we work with small businesses to keep dollars moving through the community and support the people who help make it all happen.

Partner With Us

Hoof Beats Therapeutic accepting check from HCA
Support that Stays Local

Funds raised are directed to nonprofits and charities in the Evansville, IN region, dedicated to supporting veterans and first responders with care, resources, and long-term support.

Learn More

Crowd at River City Rodeo in Evansville
Strengthening Community

The rodeo creates space for connection — where families, friends, and neighbors come together for something bigger than themselves.

Get Involved

Rock a Burger food truck at River City Rodeo
Supporting Small business

From vendors to partners, we work with small businesses to keep dollars moving through the community and support the people who help make it all happen.

Partner With Us

our cause

heroes close to home

heroes close
to home

Evansville and the surrounding Vanderburgh County are home to thousands of heroes — those who have served, those still serving, and those who protect lives every day.

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Veterans & Active Duty

Service Members

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Sworn Law

Enforcement Officers

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Sworn Fire Fighters

& Paramedics

Sworn Fire Fighters

& Paramedics

Sworn Fire Fighters

& Paramedics

Veteran saluting in front of American flag
Veteran saluting in front of American flag
Veteran saluting in front of American flag

2026 River City Rodeo

The Annual River City Rodeo opens on the 25th anniversary of 9/11.

We remember the lives lost, the families forever changed, and the strength that rose in the middle of heartbreak. As we honor 25 years of service and sacrifice, we’re inviting our community to help make this year’s River City Rodeo one of our most meaningful yet.

Partner with us
Partner with us

make a donation

Stand behind the people who stood the line.

Donate
Donate
Donate

faq

faq

faq

What is Hoosier Cowboy Association (HCA)?

Hoosier Cowboy Association is a community-driven nonprofit dedicated to honoring and supporting local veterans and first responders through rodeo, tradition, and meaningful action.

Is Hoosier Cowboy Association a nonprofit organization?

Yes. Hoosier Cowboy Association is a 501(c)(3) Indiana nonprofit, and cash donations are tax-deductible as allowed by law.

How does Hoosier Cowboy Association give back to the community?

Funds raised by HCA are directed to nonprofits and organizations that support veterans and first responders, helping provide care, resources, and long-term support for those who serve our region.

Why should my business partner with Hoosier Cowboy Association?

Around here, we believe in Return on Recovery, not just return on investment. Partnering with HCA means supporting veterans and first responders, strengthening the community, and being part of work that truly matters.

What is the River City Rodeo?

The River City Rodeo is Hoosier Cowboy Association’s annual flagship fundraising event, bringing the community together through rodeo and cowboy tradition to support HCA’s mission.

When and where is the 2026 River City Rodeo held?

The 2026 River City Rodeo will take place September 11–12, 2026, opening at 5:30 PM both nights, in Evansville, IN at the Vanderburgh County 4-H Grounds. This year’s event will be especially intentional as we honor the 25th anniversary of 9/11.

How can I volunteer at the River City Rodeo?

We rely on volunteers both nights of the rodeo to help with parking, ticketing, booths, and general event support. If you’re interested in lending a hand, reach out through our Contact page to learn more.

What is Hoosier Cowboy Association (HCA)?

Hoosier Cowboy Association is a community-driven nonprofit dedicated to honoring and supporting local veterans and first responders through rodeo, tradition, and meaningful action.

Is Hoosier Cowboy Association a nonprofit organization?

Yes. Hoosier Cowboy Association is a 501(c)(3) Indiana nonprofit, and cash donations are tax-deductible as allowed by law.

How does Hoosier Cowboy Association give back to the community?

Funds raised by HCA are directed to nonprofits and organizations that support veterans and first responders, helping provide care, resources, and long-term support for those who serve our region.

Why should my business partner with Hoosier Cowboy Association?

Around here, we believe in Return on Recovery, not just return on investment. Partnering with HCA means supporting veterans and first responders, strengthening the community, and being part of work that truly matters.

What is the River City Rodeo?

The River City Rodeo is Hoosier Cowboy Association’s annual flagship fundraising event, bringing the community together through rodeo and cowboy tradition to support HCA’s mission.

When and where is the 2026 River City Rodeo held?

The 2026 River City Rodeo will take place September 11–12, 2026, opening at 5:30 PM both nights, in Evansville, IN at the Vanderburgh County 4-H Grounds. This year’s event will be especially intentional as we honor the 25th anniversary of 9/11.

How can I volunteer at the River City Rodeo?

We rely on volunteers both nights of the rodeo to help with parking, ticketing, booths, and general event support. If you’re interested in lending a hand, reach out through our Contact page to learn more.

What is Hoosier Cowboy Association (HCA)?

Hoosier Cowboy Association is a community-driven nonprofit dedicated to honoring and supporting local veterans and first responders through rodeo, tradition, and meaningful action.

Is Hoosier Cowboy Association a nonprofit organization?

Yes. Hoosier Cowboy Association is a 501(c)(3) Indiana nonprofit, and cash donations are tax-deductible as allowed by law.

How does Hoosier Cowboy Association give back to the community?

Funds raised by HCA are directed to nonprofits and organizations that support veterans and first responders, helping provide care, resources, and long-term support for those who serve our region.

Why should my business partner with Hoosier Cowboy Association?

Around here, we believe in Return on Recovery, not just return on investment. Partnering with HCA means supporting veterans and first responders, strengthening the community, and being part of work that truly matters.

What is the River City Rodeo?

The River City Rodeo is Hoosier Cowboy Association’s annual flagship fundraising event, bringing the community together through rodeo and cowboy tradition to support HCA’s mission.

When and where is the 2026 River City Rodeo held?

The 2026 River City Rodeo will take place September 11–12, 2026, opening at 5:30 PM both nights, in Evansville, IN at the Vanderburgh County 4-H Grounds. This year’s event will be especially intentional as we honor the 25th anniversary of 9/11.

How can I volunteer at the River City Rodeo?

We rely on volunteers both nights of the rodeo to help with parking, ticketing, booths, and general event support. If you’re interested in lending a hand, reach out through our Contact page to learn more.

2026

River City Rodeo

SEPT

11 - 12

vanderburgh 4h center

5:30 pm - 11 pm

2026

River City Rodeo

SEPT

11 - 12

vanderburgh 4h center

5:30 pm - 11 pm

2026

River City Rodeo

SEPT

11 - 12

vanderburgh 4h center

5:30 pm - 11 pm

2026 river city rodeo

Dust off your boots

Dust off your boots

We’re gearing up for the best River City Rodeo yet. Tickets on sale soon.